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Public Relations

Account Executive


The Account Executive serves as a primarily client contact and ensures a high-level of strategic thinking, productivity and efficiency is maintained on all assigned accounts. Performs all public relations functions including writing, media interaction, client liaison and day-to-day administrative activities

Job Duties and Responsibilities:

  • Oversees staff and maintains a high level of productivity and account service satisfaction in the public relations group.
  • Develops and writes public relations plans and strategies and makes proactive recommendations to clients.
  • Prepares communication materials involved in the implementation of public relations programs for clients.  Writes press releases, copy for newsletters articles and other media-related materials.
  • Assists team in crisis communications situations, as directed.
  • Maintains relationships with industry and editorial contacts to assure appropriate opportunities are realized for clients.
  • Develops itineraries and coordinates travel logistics for clients, media and staff.
  • Manages and/or creates content for publications, such as brochures, newsletters, and magazines, as assigned.
  • Handles special projects, new business assignments, and social/community involvement activities, as assigned.
  • Stays current with news and developments in client’s industry and in related markets.   
  • Communicates regularly with clients on status, work in progress reports and conference call reports.
  • Works with team to ensure print, television and online media coverage reports are produced. Clips or copies all client referenced and competitor and related industry news stories. Ensure reports are generated and sent to client in a timely manner.
  • Provides direction and/or organizes photo and/or video shoots for publications, social media channels, presentations and other communications initiatives.
  • Prepares reports for clients including public relations activity and clipping reports, as assigned.
  • Manages media and client contact database, including the updating of contacts, and preparing and maintaining distribution lists.
  • Manages online pressrooms, including uploading news releases and updating client information, as directed.
  • Reviews daily media opportunities and alerts team to pertinent issues/opportunities.
  • Responds to client, vendor, and media requests.
  • Ensures conference rooms are prepared for meetings.
  • Performs general administrative duties, including monitoring account productivity/profitability and receivables.

 Knowledge, Skills, and Abilities

  • Experience in strategic planning, including the writing of public relations plans and strategies.
  • Project management skills.
  • Understanding of budgets and accounting functions.
  • Knowledge and understanding of the role of communications in marketing and public relations.
  • Knowledge of Hawaii’s history, culture, and lifestyle.
  • Working knowledge of Microsoft Word, Excel, PowerPoint and Keynote.
  • Possess excellent written and oral communication skills.
  • Strong ability to focus on accuracy, attention-to-detail, and timeliness.
  • Strong writing and editing skills.
  • Ability to respond well under pressure.
  • Ability to inspire and encourage team members to do their best work.
  • Ability to work in a team-oriented environment under supervision and independently.
  • Ability to keep supervisor properly informed.
  • Ability to prioritize workload and manage multiple tasks simultaneously.
  • Ability to coordinate travel logistics.
  • Ability to travel off-island.



  • Bachelor’s degree, preferably in Marketing, Journalism or Communications.
  • High School diploma and three years’ experience in a marketing environment may be substituted for the Bachelor’s degree.
  • Two (2) years’ experience in Marketing/Public Relations.
  • Experience managing projects.
  • Possess high degree of professionalism.
  • Strong desire to learn and grow in the public relations/marketing/communications field.



  • Account service/management experience.
  • Experience leading a team.
  • Network of quality business and media contacts locally and nationally.