The Copywriter is responsible for utilizing a client’s advertising brief and generating original copy ideas that grab the attention of the target audience, generating the words/slogans/scripts for advertising materials and contributes to creating the concepts on which these materials are based. This can include creating headlines, slogans, body copy, broadcast scripts, interactive media, brochures, leaflets, advertisements and direct mail that accompany visuals.
Job Duties and Responsibilities
- Learns the clients’ core message and brand.
- Becomes familiar with the product, target audience and competitor activities in the market.
- Brainstorms visual and copy ideas for new business and current clients’ ad strategies.
- Undertakes research.
- Develops advertising concepts (usually in collaboration with creative team).
- Writes copy for ad materials like print ads, brochures, websites, commercials and other advertising mediums.
- Proofreads copy. Insures that work is accurate and meets agency standards before being reviewed by client and supplier.
- Modifies copy until the client is satisfied.
- Meets with supervisor or the entire creative team to give a status update on each assigned project.
- Assists in preparing pitch concepts for clients.
- Helps cast for projects ready for production.
- Attends production shoots for TV and radio recording sessions, as requested.
Knowledge, Skills, and Abilities
- Knowledge and understanding of different language styles that appeal to various target markets.
- Possess excellent written and oral communication skills.
- Possess excellent interpersonal skills.
- Strong English language skills allowing the identification of spelling and grammar errors.
- Ability to write persuasive copy that promotes clients’ products or services.
- Strong ability to focus on accuracy, attention to detail, and timeliness.
- Ability to see other people’s point of view and cope with criticism.
- Ability to keep supervisor properly informed.
- Ability to prioritize workload and manage multiple tasks simultaneously.
- Ability to work as part of a team, with a range of people.
- Ability to work in a fast-paced, high pressure-environment.
- Ability to work weekends and evenings.
- Keep up to date on popular culture, advertising trends and activities.
- Bachelor’s degree in English, journalism, communications, advertising, marketing or public relations.
- Two (2) years’ experience working in an advertising agency.
- High School diploma or equivalent and five (5) years’ experience may be substituted for the Bachelor’s degree and 2 years’ experience.
- Possession of a strong portfolio demonstrating ability in different media.
- Knowledge of integrated communications.