Our approach to planning and buying media involves a collaboration of stakeholders made up of the client, the agency and our media partners. Together, we create customized programs that are not off-the-rack or paid with standard rates.
Anthology is the largest agency purchaser of media in Hawaii. This translates into special relationships with the media companies allowing full access to media management. In other words, the decision makers. New media opportunities and promotional ideas are always presented to us first. We also leverage our total media dollars into buying clout. This guarantees our clients the lowest rates as well as the opportunity to take advantage of unique promotional platforms.
We bring in our media team at the earliest stages of client relationships as we are developing strategy and creative concepts. We are staffed with professionals who have the latest tools at their disposal. This ensures our clients receive expert media recommendations based on independent research and the most current marketing data. STRATA, an all-encompassing media analytical tool, anchors our extensive in-house software library. Research programs we use for media analysis and optimization include Nielsen for television, Arbitron for Oahu radio, Eastland for radio on the Neighbor Islands, Scarborough for all forms of print venues, and, for digital buys, the full Google array, Crazy Egg, Blast Analytics, DoubleClick and Facebook Ad Manager.
Anthology’s media range goes well beyond the Hawaiian Islands. Our long service to a client base heavy in travel, tourism, hospitality and resort real estate has built and maintained a network of close relationships with travel, lifestyle and specialty publications across the United States. Anthology has a significant presence in these print venues, and representation in U.S. mainland out-of-home and broadcast sectors as well.