Our Research group is, quite simply, the most capable and sophisticated market research organization in the Pacific Region. With over 30 years’ experience, we excel in conducting B2B, Customer Satisfaction and Employee Research surveys that inform smart business decisions.
Quantitative Research
Nothing helps inform smart business decisions like hard numbers, insightful analysis and experienced counsel. A full-service, ad hoc market research company, Anthology’s Research Group leverages broad industry and issues management experience to provide clients with reliable, actionable information.
With extensive in-house resources and offices in Hawaii and Guam, our Research team executes on all aspects of quantitative research including design, fieldwork, data processing, analysis and reporting for clients throughout the Pacific region.
From accurately assessing market position and uncovering market opportunities to identifying messaging that resonates with stakeholders, we work individually with each client to thoroughly understand their unique needs and develop a customized approach to meet their objectives.
We offer numerous methods of data collection for conducting quantitative research.
- Telephone interviews – We conduct surveys with people on both landline and cellular telephones from our 30-seat, CATI-equipped call center located in our downtown Honolulu offices. When people receive calls from our call center (808-380-8960), we inform them that our purposes are strictly for market research and we do no product promotion, telemarketing, or selling of any kind. Participation in any survey is voluntary.
- Online surveys – We utilize the latest online research technology to conduct surveys over the internet.
- Intercept surveys – We are not shy about conducting interviews with research subjects in person and face-to-face, periodically using the latest technology in the form of tablet computers to ensure consistent and unbiased responses.
- Mail surveys – We regularly use direct mail surveys for population segments that are unreachable by other means.
- Mixed-mode surveys – In many cases, we use a mixed-mode approach that includes a combination of any of the aforementioned methods, expertly combined into a single data set for processing and analysis.
Qualitative Research
We strive to better understand why people think, feel or behave as they do, thus uncovering opportunities for creating a connection to our client brand. Such formative research is critical to crafting compelling messaging and developing effective marketing and communications programs.
Our Research Group’s experienced moderators and interviewers expertly elicit responses from customers, employees and other client audiences, revealing underlying views and motivations, behavioral triggers and communications barriers.
We explore reactions to messages, printed material, design features and new products, test understanding of terminology, help generate new concepts, and much more.
We handle all aspects of the qualitative research process, from recruitment of participants to planning and moderating the discussion, and analyzing and reporting the results.
Our state-of-the-art research facility, located in our downtown Honolulu offices, offers a scalable focus group room and attached viewing area with an entire wall of floor-to-ceiling, one-way glass and tiered seating for up to 15 people. The facility is ideal for focus groups, mock juries, usability studies and other qualitative research.
- Focus groups – Our focus group approach is carefully crafted for each project, incorporating both traditional and innovative methods for creating and sustaining group dynamics that result in deeply immersive insight.
- In-depth interviews – The more intimate environment of a one-on-one, or in-depth, interview allows participants to talk openly about sensitive or proprietary topics and is especially appropriate for soliciting insight from C-suite executives, community leaders and others.
Jury Opinion Research
Crafting a compelling story and weaving together just the right elements is as important in civil litigation as it is in marketing and communications. The stakes are high and there is little room for error in preparing a watertight settlement or trial strategy.
Anthology’s Research Group is one of Hawaii’s leading jury opinion research firms, having conducted research projects for legal firms in Hawaii and across the U.S. mainland.
Our robust research facilities offer private meeting and observation space for a single group of as many as 80 people and up to four simultaneous, separate jury deliberations.
No two lawsuits are the same, so our specific approach is tailored for each individual client. Whether full service or limited service is needed, we do it all.
- Jury focus groups – Jury focus groups provide the opportunity to present the main themes and evidence of a case in an easily understood manner that is cost-effective. Generally, focus groups can be conducted early on in the trial preparation process and utilized to guide discovery, help prepare witnesses, and assist in preparing for mediation and settlement discussions.
- Mock juries/trials – Mock juries/trials, in comparison to legal focus groups, can be designed to more closely reflect a trial, including the presentation of evidence and testimony, jury deliberations, and verdicts with damages.
- Recruiting/hosting – We offer recruiting and hosting for legal focus groups and mock juries/mock trials. We can accommodate sessions during business hours as well as evenings and weekends to take advantage of the best times to maximize the available pool of panelists.
- Multiple Jury Panels – Accommodates up to three mock-jury panels with alternates.
- Viewing Rooms – Trial viewing for as many as 14 associates behind one-way mirror.
- Conference Rooms – One jury deliberates in the trial room while two retreat to individual conference rooms.
- Multimedia Technology – Video recording of proceedings and real-time video viewing of deliberations.
- Anonymity – Neutral site protects anonymity of law firm.
- Recruitment Support – Recruitment of jurists by Hawaii’s leading research firm.
- Custom Programs – Program custom designed for litigation team’s desired learning.
- Convenient Locations – Convenient downtown, Bishop Square, location with ample validated parking.
Jury Research Facility - Room One
Staging and Break Room
Jury Research Facility - Room Two
Field Services
Anthology’s Research Group offers a wide array of data collection field services, including telephone surveys, online surveys, intercept surveys, mail surveys, mystery shops, focus groups (including mock juries) and in-depth interviews, as well as election services such as get-out-the-vote calling. We have the largest market research call center in Hawaii and focus group facilities that are second to none.