Is Facebook only for older people? What new feature is Instagram introducing? What will be the next big trend in social media? How do I best use YouTube? What should my budget be for Google search?
We get those questions – and more – every day. We know the social and digital media tools and platforms we use today will continue to evolve and change and new ones will emerge. It’s our job and our passion to stay on top of the trends and recommend not only the best strategy, but the very best solutions to achieve your goals.
Social media has changed how people interact with brands. Today’s consumers want the advice and experiences of people who use the product or service. The desire for authentic experiences and genuine referrals affects how people make decisions.
Digital media, in its many forms, has radically changed how, when and where we market to consumers. It is about reaching the right consumers at the right time, using data to target people who show a propensity to buy.
Anthology believes strategy is the key to effective social and digital media. We ask the hard questions about what you want to accomplish. We work with you to set up a foundational approach to social and digital media regardless of the tools and platforms that will be used to deliver the message. We talk to you about your digital infrastructure and how your company will measure and track media performance. We focus on measurement and optimization to make certain we are making an impact.
Our goal in the social and digital media arena is continual improvement. We monitor, assess, adjust and work constantly to gain better results for our clients.