Branding
The Challenge
Hawaiʻi Pacific Health embraces its mission -- “Creating a Healthier Hawaiʻi”. The advertising brand platform developed in 2015 has become a mantra for the organization as they expand healthcare beyond the walls of the medical centers.
The challenge was to communicate the organization’s inspiring vision in ways that truly connected with people and employed a creative style that was memorable, visually arresting, and unique in the marketplace.
The Solution
The campaign Anthology created for Hawaiʻi Pacific Health focused squarely on the individual — that is to say, everyone who calls our Islands home. It celebrated all the individual passions that make each of us in Hawaiʻi unique. Because when it comes to our lives, every one of us wants to keep doing what we love for as long as we possibly can.
Building the campaign from the universal human desire, we positioned Hawaiʻi Pacific Health as a partner in helping Hawaiʻi residents become the healthiest version of themselves. In doing so, we successfully communicated the main idea of Hawaiʻi Pacific Health's full embrace of and dedication to personalized health care centered on the unique needs and singular lifestyle of each patient.
