Public Relations
The Challenge
Anthology was brought on board to help DeBartolo Development establish Ka Makana Alii (KMA), as the premier shopping, dining and entertainment destination for West Oahu, one of Hawaii’s fastest-growing communities.
To achieve this goal, we developed a comprehensive messaging program to reach local, national and international markets. The program included media relations, creation of all press materials, daily social media engagement, and coordination of ongoing media interviews and announcements.
Considerable excitement was generated across Oahu in the days leading up to KMA’s opening weekend and KMA’s social media presence on Facebook, Twitter and Instagram was successfully established. The grand opening generated significant media coverage from all local TV news programs, the Honolulu Star-Advertiser and Pacific Business News.
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